What is your name?
What is your business called?
How did your business get started? Please provide links to "About" pages, blogs or any other information that may help me to better understand your history.
Where will the content be living? Provide URL of existing site or explain what new site is about.
What exactly is the product/service your business provides?
Who else is selling something similar to this audience, and how? Who are your competitors?
What sets you apart from your competitors? What do you offer that they do not?
Who is your ideal customer?
How do you want potential customers to feel as a result of reading your content?
What do you want potential customers to do as a result of reading your content? What is your main call to action?
Can you share any proof points (testimonials, studies, data, success stories) that support your product/service?
What writing voice or tone best reflects your brand and customers? (i.e. formal, casual, conversational, humorous, etc.)
Please share some websites you love so I can understand your style preferences.
Anything else I (or your audience) should know?
Please provide any past or current branding or strategy documents that may have been developed for your business.
