What is your name?
What is your business called?
How did your business get started? Please provide links to "About" pages, blogs or any other information that may help me to better understand your history.
Where will the copy be living? Provide URL of existing site or explain what new site is about.
Provide a list of all page names and specific topics/sections within each page that you need written.
Roughly how long do you want the pages to be (number of paragraphs, sections, etc.)?
What exactly is the product/service your business provides?
Who else is selling something similar to this audience, and how? Who are your competitors?
What sets you apart from your competitors? What do you offer that they do not?
Who is your ideal customer?
How do you want potential customers to feel as a result of reading this copy?
What do you want potential customers to do as a result of reading this copy? What is your call to action?
What transformation do customers experience after buying your product/service? How will their lives, work or daily routine be different?
Walk me through what happens after someone purchases your product/service, step by step.
What are common objections or sources of hesitation you've observed (or anticipate) that cause potential customers to drag their feet or decide against your product/service?
Can you share any proof points (testimonials, studies, data, success stories) that support your product/service?
What writing voice or tone best reflects your brand and customers? (i.e. formal, casual, conversational, humorous, etc.)
Please share some websites you love so I can understand your style preferences.
Anything else I (or your audience) should know?
